Analisis Strategi Peluang Usaha Fashion Wanita pada Toko Aii Colection di Kota Bandar Lampung

Authors

  • Suhartina Program Studi Administrasi Bisnis, FISIP, Universitas Tulang Bawang Lampung
  • Riska Gita Utami Program Studi Administrasi Bisnis, FISIP, Universitas Tulang Bawang Lampung
  • Soewito Program Studi Administrasi Bisnis, FISIP, Universitas Tulang Bawang Lampung

DOI:

https://doi.org/10.37090/bpj.v1i1.417

Abstract

Aii Collection is a fashion store in the clothing business that focuses on fulfilling the needs of women, located on Jln. Pangeran Antasari, Number 8B, Bandar Lampung City. This study analyzes the strategies that can be carried out in order to increase women's fashion business opportunities at the Aii Collection store. The purpose of this research is to find out what strategies can be done to increase sustainable business opportunities at the Aii Colection store by using qualitative research methods. Data collection techniques are field research and interviews, which clearly describe how these factors are interrelated in the Aii Collection effort by analyzing using SWOT analysis and IFE EFE matrix tools. From the research results, SWOT matrix analysis and SWOT cartesius diagram shows that the Aii collection effort is in quadrant I, with values ​​(1.92 and 1.55). Where is a situation that will benefit and it is known that the company is still a developing company. The best strategy that can be applied to the Aii Collection business is the aggressive strategy or the Growth Oriented Strategy.

Keywords: IFE EFE, strategy, business opportunities, SWOT

References

Aprilianty, E. (2013). Pengaruh kepribadian wirausaha, pengetahuan kewirausahaan, dan lingkungan terhadap minat berwirausaha siswa SMK. Jurnal Pendidikan Vokasi, 2(3), 311–324. https://doi.org/10.21831/jpv.v2i3.1039

Barusman, M. Y. S., Salam, T. V., & Redaputri, A. P. (n.d.). Analisis Strategi Bisnis Marley ’ s Cafe Coffee and Resto Bandar Lampung. 26.

Dunan, H., Antoni, M. R., Jayasinga, H. I., & Redaputri, A. P. (n.d.). Analisis Faktor-Faktor yang Mempengaruhi Penjualan “ Waleu †Kaos Lampung di Bandar Lampung Sumber : Asosiasi Pengusaha Oleh-Oleh Provinsi Lampung. 167–185.

Kunci, K., & Rangkuti, F. (2004). Zuhrotun Nisak.

Oetomo, Hening Widi;Ardini, L. (2012). Swot Analysis in Strategic Management : a Case Study At Purabaya Bus Station Analisis Swot Dalam Manajemen Strategis : Studi Kasus Pada Terminal Bus Purabaya. Journal of Economics, Business, and Accountancy Ventura, 15(110), 171–186.

Rahayu, D. T., & Retnani, E. D. (2016). Penerapan Analisis Swot Dalam Perumusan Strategi Bersaing Pada Eddy Jaya Photo Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya. Ilmu Dan Riset Akuntansi, 5(2). https://ejournal.stiesia.ac.id/jira/article/viewFile/1638/1599

Ramadhan, A., & Sofiyah, F. R. (n.d.). Analisis SWOT sebagai landasan dalam menentukan strategi pemasaran ( studi McDonald ’ s Ring Road ) This research aims to identify and analyze the ma rketing strategy of McDoanald ’ s Ring Road by using the SWOT analysis consisting of Strength , Weakness .

Redaputri, A. P., & Barusman, M. Y. S. (2018). Strategi Pembangunan Perekonomian Provinsi Lampung. Jurnal Manajemen Indonesia, 18(2), 86. https://doi.org/10.25124/jmi.v18i2.1340

Tambunan, T. S. (2020). SWOT Analysis for Tourism Development Strategy of Samosir Regency. TIJAB (The International Journal of Applied Business), 4(2), 90. https://doi.org/10.20473/tijab.v4.i2.2020.90-105

Yohana, C. (2015). Pelatihan Motivasi Kewirausahaan Dan Menganalisis Peluang Usaha, Membuat Rencana Bisnis Bagi Tenaga Kerja Wanita (Tkw) Purna Di Desa Cibalong Kecamatan Gunung Guruh, Sukabumi-Jawa Barat. Sarwahita, 13(02). https://doi.org/10.21009/sarwahita.132.03

Yunus, E. (2016). Buku Manejemen Strategi.

Downloads

Published

2021-06-11

Issue

Section

List of Articles in This Issue

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.