Strategi Menghadapi Persaingan Usaha: (Studi Kasus pada Laila MUA)

AGUS SUSANTI

doi:10.37090/bpj.v4i2.2091

Authors

AGUS SUSANTI Akademi Kesejahteraan Sosial Ibu Kartini

DOI:

https://doi.org/10.37090/bpj.v4i2.2091

Abstract

Businesses in the beauty sector are currently experiencing very rapid growth, giving rise to tight competition. Technological developments and social media influence people's needs and desires in the field of beauty. Situations like this require entrepreneurs in the beauty sector to have a strategy to face competition.

Laila MUA has problems implementing effective strategies to face increasingly tight business competition.

The aim of this research is to find out the strategies or methods used by Laila MUA in facing business competition. Provide recommendations for effective strategies for Laila MUA to increase their competitive ability in the beauty business.

The research uses qualitative descriptive analysis. Data sources were obtained from primary data by conducting non-participant observation, unstructured direct interviews and documentation. Meanwhile, secondary data was obtained from literature that supports this research.

The results show that Laila MUA needs to 1) Increase knowledge and skills. (2) Update portfolio (3) Live streaming, hold giveaways (4) Collaborate with other professionals (5) Improve service quality (6) Create packages and promotions (7) Increase use of digital technology (8) Sterilize make-up tools and products used (9) Additional services, before the ceremony or reception (10) Attending industry events, beauty exhibitions and professional meetings.

Conclusion: Strategy recommendations include: Improving skills and knowledge, building an attractive portfolio, utilizing social media, collaborating with other professionals, improving customer service, creating packages and promotions, increasing reviews and testimonials, maintaining cleanliness and quality, offering additional services, build networks and reputation. Suggestions: develop innovation and creativity in products and services, digital technology and adapt to the changing business environment.

Keywords: strategy, business competition, MUA

Downloads

Download data is not yet available.

References

Agrevinna, M. (2020). Strategi Pengembangan Bisnis Dalam Bidang Kecantikan. Prosiding Pendidikan Teknik Boga Busana, 15(1), 58–66.

Agus Susanti, S.E.M.M. (2021). Pengaruh Pendidikan Kewirausahaan, Motivasi Berwirausaha Dan Lingkungan Keluarga Terhadap Minat Berwirausaha Mahasiswa (Pada Akademi Kesejahteraan Sosial Ibu Kartini). E-Bisnis : Jurnal Ilmiah Ekonomi Dan Bisnis, 14(2), 80–88. https://doi.org/10.51903/e-bisnis.v14i2.465

Ayu Rizkia, A., & Rahmawati, S. (2021). Faktor-Faktor Yang Mempengaruhi Anti Monopoli Dan Persaiangan Bisnis Tidak Sehat : Globalisasi Ekonomi, Persaingan Usaha, Dan Pelaku Usaha. (Literature Review Etika). Jurnal Ilmu Manajemen Terapan, 2(5), 631–643. https://doi.org/10.31933/jimt.v2i5.572

Desy Nursanti, T., Chatra, A., Adrian, Gani HAitamy, A., Arisandi, D., Riesty Masdiantini, P., Waty, E., Boari, Y., & Judijanto, L. (2024). Strategi dan Panduan dalam Menghadapi Persaingan Bisnis yang Efektif. Jambi: PT. Sanpedia Publishing Indonesia.

Desy Nursanti, T., Chatra, A., Adrian, Gani HAitamy, A., Arisandi, D., Riesty Masdiantini, P., Waty, E., Boari, Y., & Judijanto, L. (2024). Strategi dan Panduan dalam Menghadapi Persaingan Bisnis yang Efektif. PT. Sanpedia Publishing Indonesia.

Ilmiah, J., & Manajemen, I. (2022). M agister. 1(2), 90–95.

Julia, W., Rahmat, M., & Wulandari, S. (2022). Analisis Strategi Promosi Jasa Make-Up Artist Melalui Media Sosial (Studi Kasus Mua Rias Athif). Jurnal Inovasi Penelitian, 2(11), 3699–3706. https://stp-mataram.e-journal.id/JIP/article/view/1411

Lestari, P. A., Wahyudi, E., & Julianto, D. E. (2023). Social Media Marketing Jasa Make up Artist (Studi Kasus Pada Inggrit Makeup di Banyuwangi). Jurnal Strategi Dan Bisnis, 11(1), 51–64.

Masayu Endang. (2020). Percaya_Diri_Dan_Berpikir_Strategis_Untuk_Menghada. Percaya Diri Dan Berpikir Strategis Untuk Menghadapi Ketatnya Persaingan Bisnis, 1(2), 26–40.

Nabilah, A. N., Burhanudin, B., & Fitria, D. (2023). Analisis Pengelolaan Usaha Produk Kecantikan Pada Lady Beauty House. Jurnal USAHA, 4(1), 46–54. https://doi.org/10.30998/juuk.v4i1.1847

Nofiani, P. W., & Mursid, M. C. (2021). Pentingnya Perilaku Organisasi dan Strategi Pemasaran dalam Menghadapi Persaingan Bisnis di Era Digital. Jurnal Logistik Bisnis, 11(2), 71–77. https://ejurnal.poltekpos.ac.id/index.php/logistik/index

Nurlaila, & Wibowo, D. (2020). Analisis Kelangsungan Usaha Bisnis Make Up Artist Pasca Pandemi Covid-19. Jurnal Ilmu Dan Riset Akuntansi.

Rivki, M., Bachtiar, A. M., Informatika, T., Teknik, F., & Indonesia, U. K. (n.d.). No 主観的健康感を中心とした在宅高齢者における健康関連指標に関する共分散構造分析Title. 112.

Safira, A. N., Dwiyanti, S., Megasari, D. S., & Puspitorini, A. (2021). Faktor-Faktor Yang Mempengaruhi Kesuksesan Makeup Artist (MUA) Hits Di Indonesia dalam Menjalankan Usaha Di Bidang Jasa Makeup. E-Journal, Volume 10, 165–176.

Susanti, A. (2022). Pengaruh Bauran Pemasaran ( 7P ) Terhadap Kepuasan Pelanggan Pada Salon Murti Jepara. Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan, 9(2). https://jurnaluniv45sby.ac.id/index.php/ekonomika/article/view/1556/1222

Tarigan, W. J., & Ambarita, I. M. (2021). Penerapan Manajemen Strategi Dalam Menghadapi Persaingan Pasar (Studi Kasus Pada Telkomsel Cabang Pematangsiantar). Jurnal Ilmiah Accusi, 3(1), 28–39. https://doi.org/10.36985/jia.v3i1.67

Wardani, M. ayu, Megasari, D., & Faidah, M. S. U. (2021). Strategi Pemasaran Tata Rias Pengantin Muslim Di Aisyah Wedding. Ejournal, 10(2), 128–139. https://ejournal.unesa.ac.id/index.php/jurnal-tata-rias/article/view/42176

Yuliaty, T., Shafira, C. S., & Akbar, M. R. (2020). Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global. Mbia, 19(3), 293–308. https://doi.org/10.33557/mbia.v19i3.1167