Business Perspective Journal

Manajemen Pengarsipan pada Biro Umum Sekretariat Daerah Provinsi Jawa Timur

2024-06-26T02:15:14+00:00

Archives serve as a repository of invaluable information crucial to the organizational sustainability process, capturing diverse historical aspects. The primary objective of archive management is to systematically organize, store, and facilitate access to this information, catering to researchers, historians, scholars, and individuals interested in the study of specific subjects or periods. This research adopts a qualitative descriptive methodology, utilizing observations, documentation, and interviews for data collection. The collected data is then systematically organized and expounded upon using a descriptive approach, providing insights into archival management within the General Bureau of the Provincial Secretariat of East Java. The Sub-Section of Correspondence and Archives within the General Bureau of the Provincial Secretariat of East Java is identified as a key department responsible for archival functions. Notably, archival management in this bureau adheres to the principle of decentralization, granting each section within the General Bureau, including the Household Section, Financial and Asset Administration Section, and Administrative Affairs Section, the autonomy to manage archives independently. The findings of this research affirm that archival management in the General Bureau of the Provincial Secretariat of East Java aligns with the five key aspects of archive management, encompassing the recording of incoming and outgoing correspondence, archival storage, maintenance, depreciation, and disposal of archives. The archival management processes within the General Bureau of the Provincial Secretariat of East Java operate optimally, supported by the availability of adequate human resources and electronic applications.

Keywords: management, archive

Pengaruh Strategi Diversifikasi terhadap Kinerja Keuangan pada Bank Umum Konvensional yang Terdaftar di BEI 2020-2022

2024-06-26T03:06:48+00:00

The study investigates the impact of diversification on the financial performance of commercial banks listed on the Indonesian Stock Exchange (BEI) from 2020 to 2022. Using purposive sampling techniques, the study analyzed data from 90 samples to examine the relationship between diversification strategies and measured financial performance with return on assets (ROA). Research results show that diversification has no significant impact on the financial performance of commercial banks. It shows that higher levels of diversification in banks do not always correlate with higher financial performance. On the contrary, the effects of diversification on financial performance depend on how banks manage their capital costs and maximize revenue. The study also revealed that commercial banks tend to take different approaches in implementing diversification strategies, which can vary depending on the size of the bank, business models, and market conditions. Although diversification does not have a significant direct impact on financial performance, the study emphasizes the importance of well-planned and implemented diversity strategies. The findings provide important insights for bank management and policymakers in the banking sector. Further research is suggested to explore other factors that may affect financial performance in the banking industry, including risk management practices, financing structures, and macroeconomic conditions. This research is expected to contribute to a deeper understanding of the relationship between diversification and financial performance in the Indonesian banking context.

Keywords: diversification strategy, financial performance

Pengaruh Label Halal dan Citra Merek terhadap Keputusan Pembelian dengan Ekspektasi sebagai Variabel Mediasi

2024-06-26T06:50:57+00:00

The aim of this research is to determine the influence of the halal label and brand image on purchasing decisions for Ichiban Sushi products. This research uses the halal label and brand image as independent variables and uses purchasing decisions as the dependent variable which is mediated by expectations. The population for this research is consumers or visitors to Sushi Mall Ciputra Semarang and the sample size is 100 respondents. The sampling technique for this research is purposive sampling. Data collection uses a questionnaire with a Likert scale of 1-5. The data analysis method used is mediation path analysis and hypothesis testing in this research using Macro PROCESS Hayes in SPSS 22 for Windows. The results of this research show that (1) There is an influence of the halal label on expectations (2) There is an influence of brand image on expectations (3) There is an influence of expectations on purchasing decisions (4) Expectations significantly mediate the influence of the halal label on purchasing decisions

Keywords: halal label, brand image, expectations, purchase decisions

Pengaruh Kualitas Pelayanan, Harga Tiket, Fasilitas dan Citra Destinasi terhadap Keputusan Berkunjung pada Kolam Renang Pandanaran Hills

2024-06-26T07:09:49+00:00

The purpose of this research is to determine the influence of service quality, ticket prices, facilities, and destination image on the decision to visit the Pandanaran Hills swimming pool. The population in this study is unknown or cannot be determined, while the sample is 100 respondents. The method used in this research is a quantitative method involving visitors to the Pandanaran Hills Swimming Pool. The data collection technique in this research is nonprobability sampling with the accidental sampling method. The data analysis technique used in this research is Ordinal Logistic Regression using SPSS software. The research results show that based on the results of the w test, service quality has a positive and significant effect on visiting decisions with value and with significant value. Ticket prices have a positive and significant effect on visiting decisions. Facilities have a positive and significant influence on the decision to visit. Destination image has a positive and significant influence on the decision to visit. Simultaneously, Service Quality, Ticket Prices, Facilities and Destination Image have a positive and significant influence on the decision to visit visitors to the Pandanaran Hills Swimming Pool.

Keywords: service quality, ticket prices, facilities, destination image, visiting decision

Pengaruh Likuiditas, Solvabilitas, dan Efektivitas Modal Kerja terhadap Profitabilitas Perusahaan Sub Sektor Farmasi yang Terdaftar di Bursa Efek Indonesia

2024-06-26T06:35:34+00:00

This study aims to analyze the effect of toxic liquidity with the Current Ratio, Solvency with the Debt to Equity Ratio, Effectiveness of Working Capital with Working Capital Turnover on Profitability in Pharmaceutical Sub Sector Companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The approach used in this research is a quantitative approach. The population in this study are pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period which totals 36 companies. The analysis technique used is multiple regression analysis, t test, F test, and the coefficient of determination using SPSS version 25 as an aid in calculations. The results of this study indicate that Liquidity has a positive and significant effect on Profitability with a significant p-value of 0,001 (<0,005). Solvability has a negative and significant effect on Profitability with a significant p-value of 0,001 (<0,05. The effectiveness of Working Capital has a positive and insignificant effect on Profitability with a significant p-value of 0,927 (> 0,05). significant to Profitability.The results of the R Square analysis of 0,707, this indicates Liquidity, Solvability and Effectiveness of Working Capital jointly affect Profitability of 70,7% and the remaining 29,3% is explained by other variables not analyzed in this study.

Keywords: liquidity, solvability, the effectiveness of working capital, and profitability

Pengaruh Promosi, Pendapatan, Citra Merek Terhadap Keputusan Pembelian Tiket Lomba Burung Kicau

2024-06-26T06:57:55+00:00

This research aims to analyze and describe the influence of promotion, income, and brand image on the decision to purchase tickets for the Indonesian Kuby bird competition in Semarang. The population in this study were participants in the Kuby Cup bird competition. The sample used in this research was 100 people. Data analysis was carried out using ordinal logistic regression analysis with SPSS 27. The results of this research analysis show that the promotion variable has a positive influence on purchasing decisions, the income variable has an influence on purchasing decisions, the brand image variable has an influence on purchasing decisions, and the promotion, income and brand image variables simultaneously influence purchasing decisions.

Keywords: promotion, revenue, brand image, purchasing decisions

Keterkaitan Persepsi Harga, Kemudahan dan Persepsi Manfaat terhadap Keputusan Menggunakan MNC Play pada Konsumen Semarang

2024-06-26T05:23:08+00:00

The internet has become a very basic need for human life in this modern era. This was welcomed by entrepreneurs in this field, various brands have been operating in Indonesia with very varied services. This research aims to describe the relationship between the variables of price perception, convenience, and perceived benefits on the decision to use MNC Play among consumers in Semarang. The population in this research is the MNC Play user community in Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that the perception of prices that are classified as competitive can be one of the factors for consumers to use MNC Play products. Apart from that, this research also explains that ease of access and ease of installing Wi-Fi as well as consumers' perceived benefits can be reinforcing factors for consumers. using products from MNC Play (Wi-Fi). In this research, price perception is the thing most highlighted by consumers. This also indicates that people are very sensitive to the price of a product, but this could be a strategy for MNC Play to win business competitions in the internet service (WIFI) sector.

Keywords: perception of price, convenience, perception of benefits, decision to use, mnc play (wi-fi)

Kausalitas Fasilitas, Bukti Fisik, dan Kualitas Pelayanan terhadap Keputusan Mengunjungi Transmart Majapahit Semarang

2024-06-26T05:05:10+00:00

The retail world is a business that is quite developed in Indonesia, especially since licensing and ownership has been made easier by the government, both direct establishment and franchising. This research aims to describe the causality between the variables of facilities, physical evidence, and services on the decision to visit the Transmart in Majapahit, Semarang. The population in this study were visitors to the Transmart mall in Majapahit, Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that complete facilities can be one of the factors for consumers visiting Transmart. Apart from that, this research also shows that physical evidence in the form of magnificent buildings and excellent service from mall staff or employees can be a strengthening factor for consumers. visit. In this research, service is the thing that is most looked at by consumers, this also indicates that Transmart Majapahit needs to improve its services from all existing aspects.

Keywords: facilities, physical evidence, services quality, visit decisions, transmart

Analisis Pemasaran Kambing Saburai di Desa Gisting Atas Kecamatan Gisting Kabupaten Tanggamus

2024-06-26T07:23:25+00:00

Livestock farming is one of the agricultural sectors that has an important role in supporting people's need for consumption of animal protein. Animal husbandry is not only directed at increasing production but is expanded into processing and marketing (Agribusiness). Goats are one of the small ruminant livestock that has great potential to be developed in Indonesia, especially in Gisting District because it has enormous potential to be developed in Indonesia, apart from providing animal protein needs, but also as a way to improve the community's economy. Goats are small ruminants that are relatively easy to maintain and can eat a variety of forages, especially young leaves. Goats also adapt very quickly to the place where they are kept so that goats can also live in rocky areas, forests and mountains. BPS 2018, the goat population in Indonesia reached 18,720,706 heads, 53.76% of which were found on the island of Java and the rest were spread outside Java, including in Lampung Province. Lampung Province is the province with the highest goat population compared to other regions outside Java. The population reached 1,297,872 individuals. The population of Saburai goats alone in 2018 reached 3000 heads. Marketing is a process and managerial process that enables individuals or groups to get what they need by creating, offering and exchanging products of value to other parties or all activities related to the delivery of products or services from producers to consumers. Research Objectives: To determine the characteristics of marketing institutions involved in marketing Saburai goats, to understand marketing functions, to understand marketing efficiency analysis and price determination at Saburai goat farmers in Gisting District. The method used in this research is a survey method with respondents who are marketing goats. saburai are breeders and buyers. Surveys are a method of collecting primary data by asking individual respondents questions in the form of a questionnaire.

Keywords: marketing, saburai goat

Pengaruh Kualitas Layanan dan Tingkat Harga terhadap Loyalitas Pelanggan

2024-06-26T07:14:04+00:00

This study aims to determine and explain the effect of service quality and price level on customer loyalty at AHASS 7662 Simongan Jaya Semarang. The research was conducted by distributing questionnaires via googleform to 100 respondents and processed with the help of IBM SPSS version 26. The results showed that: (1) There is a positive and significant effect of service quality on customer loyalty with the value of tcount> ttable, namely 5.799> 1.984, (2) There is a positive and significant effect of price level on customer loyalty, the value of tcount> ttable, namely 10.124> 1.984, (3) There is a positive and significant effect of service quality and price level simultaneously on customer loyalty with the value of Fcount> Ftabel, namely 10.124> 3.09. Suggestions in this study are (1) Service providers are expected to complete the availability of motorbike or spearpat products so that customers can easily reach the services needed, (2) Service providers are expected to review and consider the price level given to customers with competitor price levels for similar services.

Keywords: service quality, price level, customer loyalty

Pengaruh Service Excellent dan Fasilitas terhadap Customer Satisfaction Penumpang Kelas Ekonomi

2024-06-26T06:40:08+00:00

This study aims to determine the effect of Service Excellent and Facilities on Customer Satisfaction (Y) on economy class passengers at Poncol Station PT Kereta Api Indonesia (Persero) DAOP IV Semarang. This research uses descriptive research type. The population in this study consisted of economy class train passengers at Poncol Station which amounted to 919,357 passengers. The sampling technique used in this study was non-probability sampling, with a sample size of 100 respondents. The results of statistical analysis show that Service Excellent has a positive and significant influence on Customer Satisfaction, with a significance value of 0.000 and t count of 8.452, which exceeds the t table value of 1.984. Similarly, the effect of Facilities on Customer Satisfaction is also proven to be significant, with a significance value of 0.000 and a t-statistic of 3.887, which exceeds the t table value of 1.984. The Coefficient of Determination analysis shows that 71.2% of Customer Satisfaction can be explained by Service Excellent and Facilities, while the remaining 28.8% is influenced by other variables. In addition, the F test results show that the Service Excellent and Facility variables simultaneously (together) have a significant influence on Customer Satisfaction, with a calculated f value of 120.040 which exceeds the f table value of 3.09. In conclusion, this study confirms that Service Excellent and Facilities have an important role in increasing Customer Satisfaction on economy class passengers at Poncol Station PT Kereta Api Indonesia (Persero) DAOP IV Semarang. These findings can provide valuable insights for companies in improving service quality and facilities to meet customer expectations and satisfaction.

Keywords: service excellent, facility, customer satisfaction

Proyeksi Penerimaan Pajak Bumi dan Bangunan Pedesaan Perkotaan pada Badan Pengelolaan Keuangan dan Aset Daerah Kota Bengkulu

2024-06-26T07:25:43+00:00

The aim of this study is to know the tax revenue projection of land and building sector rural and urban during 2021-2023 at Finance and Asset Management Agency Bengkulu City. This study uses quantitative method. The data used in this study is secondary data, which includes data report on the realization budget of land tax and buildings sector rural and urban 2016-2020. Documentation is used as technique of data collecting method. Analysis method used in this research is trends analysis method of least square. Based on the result, it can be concluded that the realization growth of Land and Building Sector Rural and Urban Tax Revenue in 2016-2020 has fluctuated where in 2016 its revenue amounted to RP 10.810.375.613, in 2017 increased so that Rp16.778.098.917, and in 2018 decreased to Rp 6.968.054.346, in 2019 increased to Rp 7.637.001.135, then in 2020 increased again to Rp 8.502.110.732 resulting in the projection trends of tax revenues of land and building sector rural and urban in Bengkulu City 2021-2023 respectively as follows: in 2021 amounting to Rp 26.186.120.521, 2022 amounting to Rp 29.107.242.309, in 2023 amounting to Rp 32.028.364.096

Keywords: Tax of Land and Building, Sector Rural and Urban, BPKAD

Pengaruh Inovasi Produk dan Orientasi Pasar terhadap Kinerja Penjualan

2024-06-26T07:03:40+00:00

This research aims to investigate the influence of product innovation and market orientation on sales performance, by taking a case study of the Banana Chips Center on Jalan Za. Pagar Alam Gang Pu, Bandar Lampung. Product innovation is identified as a key factor that is able to provide a company with a competitive advantage, while market orientation reflects the company's suitability in understanding and meeting market needs. In the context of the typical banana chips industry in Bandar Lampung, this study is relevant to explore the extent of the role of product innovation and market orientation in developing sales performance. This research uses a quantitative approach involving owners and managers of banana chip businesses and consumers as respondents. Data was collected through in-depth interviews, observations and questionnaires. Regression analysis is used to test hypotheses and analyze the extent of the influence of product innovation and market orientation on sales performance. The results of this research are that product innovation and market orientation have a significant effect on sales performance

Keywords: product innovation; market orientation; sales performance

Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk pada UMKM Tafsir Furniture di Kota Bandar Lampung

2024-06-26T07:28:40+00:00

Furniture refers to objects used to support human activities indoors, such as sitting, sleeping, eating, cooking, working and storing things. Furniture is an important part of a room because, apart from its practical function, furniture provides beauty and an atmosphere that suits the style and purpose of the room, thus making the house more lively and comfortable. This research was conducte to find out how digital market and product quality influence decisions to purchase household products at Tafsir Furniture in Bandar Lampung. The methode use in this researchs is a quantitativ descriptiv methode. Sampling was carried out using the purposiv sampling method. The data collections techniq uses a tool in the form of a questionnaired. The number of respondents used as a sample was 35 people. The data analys techniqued uses multiples linear regressions analys with SPSS 19. Based on the t test results, it is known that digital marketing variable have a significant influence on purchassing decision. The product quality variable is proven to have a significan influence on purchase decision and digital marketing and product quality simultaneous has a positive and significans influence on purchasing decision for products.

Keywords: digital marketing, product quality, purchasing decisions

Pengaruh Orientasi Kewirausahaan dan Daya Saing terhadap Kinerja Bisnis

2024-06-26T06:43:02+00:00

In the competitive landscape of the snack industry, every business player is required to possess a strong entrepreneurial orientation to achieve the desired goals. Entrepreneurial orientation in the context of snack sales involves the ability to create new and different things. This includes creative thinking and innovative action to generate new opportunities. Thus, this effort encourages individuals to have enthusiasm, a proactive attitude, adaptive behavior, and the necessary skills to manage a business or activity focused on the exploration, creation, and implementation of new ways of working, technologies, and products. Data collection was carried out directly using questionnaires and interviews with employees at UD Sanjaya. The analysis used to determine the influence of independent variables on dependent variables is quantitative statistical analysis. The results of the study are as follows: Entrepreneurial orientation (X1) partially influences business performance, Competitiveness (X2) partially influences business performance (Y), and Entrepreneurial orientation (X1) and competitiveness (X2) simultaneously influence business performance (Y).

Keywords: entrepreneurial orientation, competitiveness, business performance

Analisis Jasa Rekening Bersama dalam Keamanan Transaksi Grup Facebook Mobile Legends Ngab-Ngab

2024-06-26T07:20:21+00:00

Technological advances allow transactions to be carried out online even though the distance between buyers and sellers is very far, it can also be through used knowed e-commerce to avoid fraud. If the transaction is carried out outside knowed e-commerce will be prone to fraud such as the seller fleeing shortly after the buyer sends money or vice versa the buyer who runs away after the seller sends the goods. With the rise of such fraud cases comes an online service called joint account services. Joint account services are services that bring up third parties who are certainly neutral between buyers and sellers to help secure a transaction. The purpose of this study is to find out how joint account services can improve transaction security. The benefits of this research are expected to help prospective buyers and sellers avoid fraud and introducing joint account services more widely to the public. This research was conducted in one of the Facebook groups called Mobile Legends Ngab-Ngab where online transaction activities which are prone to fraud were frequent. Using qualitative descriptive research methods researchers conduct observations and interviews with informants to find out whether using joint account services can help secure transactions. After conducting observations and interviews with informants, researchers concluded that using joint account services when transactions can increase the security of an online transaction especially by doing Reff status which will be a kind of warranty for buyers.

Keywords: joint account, online transaction security, reff, services

Pengembangan Model Bisnis Layanan Lumpur Tinja dengan Pendekatan Institusional

2024-01-27T16:14:08+00:00

Indonesia has a decent sanitation service percentage of 74.58%, including safe sanitation of 7.42%. This figure is accompanied by a high percentage of open defecation behavior, which is around 9.36%, equivalent to 25 million people, making Indonesia ranked 3rd in the world for the largest number of open defecation. Households that have access to sanitation are those that have a connection to a Waste Water Treatment System (SPAL) that is desludged and disposed of at a Fecal Sludge Treatment Plant (STP). However, of the 272 sewage treatment plants built in 2018, only 8 were operating optimally. The local government forms a regional device or institution as a service provider (operator) in the form of UPTD, BLUD, and BUMD. BUMD institutions are more sustainable than other institutions. This study aims to identify performance indicators at the DKI Jakarta BUMD Perumda Paljaya institution, identify regional potential at the DKI Jakarta BUMD Perumda Paljaya institution, and analyze the development of the DKI Jakarta BUMD Perumda Paljaya institution business model. The data collection method is using the interview method. Data analysis using the ATLAS.TI application. The results are useful for business development of DKI Jakarta BUMD Perumda Paljaya institutions.

Keywords: institutions, Perumda Paljaya DKI Jakarta, regional potential, performance indicators, ATLAS.Ti, business model development