Rantai Pemasaran Ayam Kampung Super di Kabupaten Lampung Timur

Authors

  • Maria Herawati Universitas Tulang Bawang Lampung
  • Setiyowati

DOI:

https://doi.org/10.37090/jwputb.v3i1.111

Abstract

This study aims to find out the super-native chicken marketing chain and to find out the marketing efficiency of super native chickens in East Lampung Regency. The research method is descriptive analytical method, which is a combination of descriptive methods and analytical methods. The study was conducted in April-May 2018. The results showed that there were three marketing chains of super-native chickens in East Lampung Regency, namely pattern I (farmers-collectors-small-consumer), pattern II (farmers-collectors / small collectors-consumer), and pattern III (farmers- consumer). The marketing margin for pattern I is Rp.27,500 / tail and pattern II is Rp.8,500 / tail. Marketing of super-native chickens in East Lampung Regency has been efficient with an efficiency value of 64.75 percent. Keywords: marketing chain, super-native chicken, marketing margin

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References

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Published

2019-07-25

How to Cite

Herawati, M., and Setiyowati. “Rantai Pemasaran Ayam Kampung Super Di Kabupaten Lampung Timur”. Wahana Peternakan, vol. 3, no. 1, July 2019, doi:10.37090/jwputb.v3i1.111.