Analisis Marjin Harga, Keuntungan, dan Share Keuntungan Pemasaran Ayam Ras Pedaging (Broiler) di PT. Ciomas Adisatwa Kota Metro

Authors

  • Parel Heldi Universitas Tulang Bawang Lampung
  • Asek A Program Studi Peternakan Fakultas Peternakan Universitas Tulang Bawang Lampung
  • Herawati M Program Studi Peternakan Fakultas Peternakan Universitas Tulang Bawang Lampung

DOI:

https://doi.org/10.37090/jwputb.v2i2.117

Abstract

The aim of this research is from this research to find out 1) what kind of marketing institution plays a role in the marketing of broiler chickens in the partnership of PT. Ciomas Adisatwa and 2) price margins, profits, and marketing profits for broiler broiler at PT. Ciomas Adisatwa Metro City. The research method used in the research is using quantitative descriptive method. The research sample is a partnership farmer of PT. Ciomas Adisatwa, traders, and end consumers who buy chicken sourced from partnership farmers. Data analysis techniques used are analysis of price margins, profits, and profit share. The results of the research are three channels of marketing broiler broiler in Metro City, namely the first channel consists of breeders, collectors I, collectors’ II traders, collectors III, retailers and consumers. The second marketing channel is farmers, collectors I, collectors II, retailers, and consumers. The third marketing channel pattern is breeders, collectors, retailers, and consumers. The highest price margin is found in the pattern of the first third marketing channel, namely at the retail level, while the largest profit share is in the second channel pattern, that is, the collecting traders I. Keywords: Broiler, Price, Profit, Share Profit Margins

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References

Annisa, dkk. 2015. Analisis Pola Saluran Pemasaran Dan Marjin Serta Efisiensi Pemasaran Ayam Broiler Pada Sistem Kemitraan Di Kabupaten Grobogan. Animal Agriculture Journal 4(1): 144-148, April 2015

Badan Pusat Statistik Kota Metro. 2014. Kota metro dalam angka.

Gitosudarmo, H. 1994. Manajemen pemasaran. edisi pertama. BPFE. Yogyakarta.

Prasetyo, S. 2008. Pengaruh Harga KomoditasSubstitusi Dan Komplementer Terhadap Permintaan Daging Ayam Ras Di Kabupaten Bogor. (Skripsi). Fakultas Pertanian, Institut Pertanian Bogor.

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Published

2021-03-02

How to Cite

Heldi, P., A. A, and H. M. “Analisis Marjin Harga, Keuntungan, Dan Share Keuntungan Pemasaran Ayam Ras Pedaging (Broiler) Di PT. Ciomas Adisatwa Kota Metro”. Wahana Peternakan, vol. 2, no. 2, Mar. 2021, doi:10.37090/jwputb.v2i2.117.